When you consider the actual state of the world economy and the continuous increasing upward rise in gold prices , it is no wonder people are taking out their broken gold and silver jewelry and are trading them to cash 4 gold businesses because they need to acquire some spare cash to pay off their debits in order to make their next mortgage payment.Assuming you are experiencing the same situation you will need to cautiously do your homework before unloading your gold jewelry to just any gold buyers in that there is a huge increase in the amount of fraudulent gold brokers in the jewelry buying industry who will gladly take advantage of your desperation and give very little for your jewelry.I realize that this practice isn’t fraudulent by definition, it is in my opinion, wrong and I feel it necessary to tell those of you who might be thinking of exchanging your unwanted gold, silver or platinum jewelry to be sure to avoid gold buyers that are acting as middle men and to conduct business only with precious metal refineries or cash for gold businesses that have their in-house precious metal refineriesThe truth is, gold buyer are nothing more than a go-between, between you and a metal refiner and as a result they will give you approximately one third of the true value for your gold, silver or platinum and easily trade it directly to a gold refiner themselves therefore keeping the largest share and in turn you get a few measly dollars.A short while ago, Fox news implemented a sort of undercover operation, where they mailed in three exact items of jewelry to three separate gold buyers and waited for the payment and while 3 of the businesses did in fact deliver a check for their old jewelry, only one of those cash for gold buyers actually gave the real value of their gold while the other two companies payed approximately one third of today’s true value .The two cash for gold companies that that payed out 1/3 of the market value were acting as brokers while the third cash 4 gold business that payed the current market value did in fact own their own gold refinery, so it is customer beware in this business and I absolutely recommend that you do your utmost before trading in your old family jewelry so that you will not get sucked into the cash 4 gold scam